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Custom Aliases

Choose your own link path. Create branded, memorable short URLs that say exactly what you want, free and without an account.

Create a Custom LinkView Plans

Make Every Link Meaningful

Instead of sharing a link with a random string of characters, custom aliases let you define exactly what the path of your shortened URL looks like. This is ideal for marketing campaigns, product launches, event invitations, or any context where a clean, recognizable link builds trust and drives engagement.

Simply enter your desired alias when shortening a URL. If it's available, your link is created instantly with no signup and no approval process.

Use Cases

  • Marketing campaigns: create links like /spring-sale or /launch-2026 for easy recall.
  • Social media bios: use branded, clean links that look professional in your profile.
  • Print materials: short, readable links work better on flyers, business cards, and packaging.
  • Internal sharing: make links identifiable at a glance within your team or organization.

How It Works

When you shorten a URL on Plung, you have the option to specify a custom alias. The platform checks availability in real time and, if the alias is unique, immediately creates and activates your link. Custom aliases benefit from the same redirect performance, analytics, and security protections as auto-generated short codes.

Frequently Asked Questions

What is a custom alias?+
A custom alias lets you choose the path of your shortened link instead of using an auto-generated code. For example, instead of a random string, you could create a link like plung.io/my-launch, making it more memorable and on-brand.
Are custom aliases free on Plung?+
Yes. Custom aliases are available at no cost through the public shortener. No account creation or payment is required. For API-based usage through the developer platform, custom alias availability depends on your subscription plan.
What happens if my alias is already taken?+
Custom aliases operate on a first-come, first-served basis. If the alias you want is already in use, you will be notified and can choose a different one. Each alias must be unique across the platform.
Are there restrictions on what I can use as an alias?+
Aliases must consist of alphanumeric characters, hyphens, and underscores. Certain reserved words are restricted to prevent conflicts with platform routes. All aliases are subject to the Plung Acceptable Use Policy.
Can I change a custom alias after creating it?+
Once a custom alias is created and bound to a destination URL, it cannot be reassigned. You may create a new shortened link with a different alias if you need a different path.